Two New Features Added to Google SERP

Have you noticed some changes in the Google SERP lately? Google has announced in its blog that they have added two new features to the Google SERP. The first feature added is the expanded list of useful related searches. The second is the addition of longer search result descriptions. Here’s what Google said:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need. Here’s an example (click on the images in the post to view them larger):

According to Google, they are deploying a new technology that could target more queries, more languages, and make suggestions more relevant to what users are looking for. Google has been talking about intent-based search and I guess this is a sign that they are now into it.

“Additionally, we’re now offering refinements for longer queries — something that’s usually a challenging task,” Google says in the Google blog.

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