If you are always using Google (who doesn’t?) then you have probably noticed its new look and feel. I noticed Google’s new look a few days ago. The most obvious change is the new contextually relevant left-hand panel on the SERP. This new panel enables the user to fine tune the search, allowing for a lot of ways to get to the most relevant search result. If you haven’t notice it, there is a drop-down button at the bottom of the left-hand panel of the SERP, it is the “More search tools“. If you click that button you will be presented with a lot of possibilities to fine tune your search and to reach at what you are targeting more accurately and quickly.
Another change in Google is the logo. I know that most Google users do not notice it immediately but the logo has changed. Yes, the logo has changed, it is now simpler but brighter. Here is the Google logo change, the before and after, see the difference?